Adam Helwah found this article in the NY Times. Interesting take on the history and demise of Google Glass. What do you think? Will it rise up like a phoenix again, new and improved someday, or will Microsoft’s HoloLense pick up the pieces? Or…will something else emerge in time? Put your comments below.
I’m here to tell you something really important… Not every piece you publish on social media has to be epic. Now that that weight is off your shoulder, you can relax. Don’t get me wrong, publis…
This is a great article brought to my attention by Mike McAllister via Google+. As a WordPress user, I really like hearing about how WordPress is one of the most female-friendly tech companies, and they do much to encourage younger generations to get involved. Keep up the good work, WordPress!
I sat down with Samantha Snyder, a Student Assistant at the University of Wisconsin-Madison Archives, to talk about her work. From time to time, the UW Archives has students test various voice recognition programs, and for the last few months Samantha has been testing the software program Dragon NaturallySpeaking. This is an innovative way of processing oral histories, so we were excited to hear how it was going.
I found this to be an interesting article, mainly because it provided information of how technology is helping to curate content and convert content into something different. Long ago in ancient history, stories (content) were passed along through oral storytelling until writing was created to retain the information. This seems like a 21st century way of making that transcription into viable content that will be more exact and retained longer.
Read this, and let me know what you think. Do you think it impacts how content is retained? Put your comments below.
As I’ve mentioned in an earlier post, I decided to bite the bullet and “git me some learnin’ ” in preparation of possible unemployment or breaking out on my own to consult. The big buzz in content strategy for the last year or so has been “content marketing”. From the highest level looking down, I get what it is, but I have no practical experience in marketing, or have true comprehension of some of the components that are important to it. So, I’m taking the Online Mini-MBA course at Rutgers University in Digital Marketing. It seemed to have everything I was looking for in a digital marketing class to fill in the gaps–social media marketing, SEO and SEM practices, YouTube marketing, mobile marketing, etc. (Gee, I sound like Stefan from SNL with that description.)
Stefan from Weekend Update on Saturday Night Live (SNL) says, “It’s got everything, alright!”
The coursework for this credential is very different from my experience for my MSPTC (Masters of Science in Professional and Technical Communication) at NJIT. With those courses, there was required reading, and each module was released each week (more or less) with set deadlines for online discussion participation and papers. Each week or two, I had to have something to turn in. I don’t remember ever having quizzes or tests, but rather I had lots of assignments to show that a) I could follow directions, and b) could produce something that showed that I comprehended the information.
This mini-MBA is set up rather differently. It is more self-driven as far as the pace goes, with a series of videos to watch that were evidently taken during a recent week-long, in-person crash course of the same material. There is a capstone project at the end that comprises of a 20-slide PowerPoint presentation, but I guess I’ll figure out what that entails as I go along. All the modules are available to do from Day 1. I’m not entirely used to that!
So, I just completed the first of ten modules, which was an overview about digital marketing as presented by Dr. Augustine Fou. He gave some easy to understand examples that I could follow along, but at the same time, I had to be grateful for having attended the Intelligent Content Conference and other presentations last year that talked a little bit about content marketing. Otherwise, I would’ve been totally lost or overwhelmed. At least I had a clue about what he was talking about, and again, the examples he used were easy to follow. I took my first quiz, and fortunately, I got a perfect score, and that’s considering that I watched all the videos for this module over two days in my free time, and there were only five questions! At least it’s a good start for now.
I was nervous about starting this coursework–business topics are something that I’m not exactly keen on or particularly good at, and it’s been a while since I’ve felt the pressure of having to do well considering I’ve spent a lot of money to be learning this information, but I think, as I said, I’m off to a good start. I’m truly hoping that after I’m done, it’ll help me speak in marketing language enough that I can potentially get a content marketing job, or at least be able to offer some advice as a consultant.
TechCommGeekMom 
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