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Reusable Content is Like Your LBD | Content Rules, Inc.

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Are Garanimals the answer to your structured authoring woes?

Danielle M. Villegas‘s insight:

Val Swisher has done it again! She has taken the concept of content strategy and structured content to a new level of understanding by continuing with the analogy she started a while ago with the idea of content architecture being similar to organizing your closet. I highly encourage that you read this article, as Val simplifies and explains this SO well.

–techcommgeekmom

See on www.contentrules.com

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Happy 1st Birthday, TechCommGeekMom.com!

One year ago today, I took steps that would change my life. I started this blog.  Its purpose was two-fold. First, I was encouraged by my friend, fellow grad student, and technical communicator, Shay Shaked, to write a tech comm blog. He insisted that I was a good writer and that I had some interesting insights to technology, tech comm, and m-learning, and that I should just start writing some of this stuff down. I thought he was a little crazy, but I had done blogging before, so it seemed like a natural thing to do.  At the same time, I was taking a fantastic social media class for my last semester in NJIT’s MSPTC program with Dr. Andrew Klobucar, and one of our assignments was to start a blog that centered on creating community for a particular topic. Since I was already about to start writing a blog upon Shay’s encouragement about tech comm issues, Dr. K had no problem with me continuing on my own with this, as long as what my end product produced, along with building up my social network through Twitter and Facebook (and any other outlets) also showed that I was immersing myself into my community and participating in that community.  So, a little tech comm blog, with the goal of just having a niche audience in tech comm, e-learning, and m-learning was born. I never expected many people to notice my blog, or at most, it would be very, very small.

Boy, was I wrong! TechCommGeekMom.com has changed my life! It has opened many doors that I would have never expected, and has become a bigger blog than I ever expected. Sure, it’s still a fairly small blog with a small niche following, but even so, it exploded from my perspective.

As of this writing, since the first words were published on this blog a year ago, TechCommGeekMom has received 8800 hits, with my best day having hit 112 hits. It has been read in 107 countries. 107! I have about 634 registered followers of the blog as well. All this was accomplished through 306 posts (this is number 307) and 996 tags of both original and curated content. I pulled in content that I thought was interesting, and even had the aforementioned Shay do a guest post, but otherwise I just wrote about what I was going on in my mind. Little did I know that others had similar thoughts, or enjoyed my writing. I made sure to promote my little blog through my TechCommGeekMom Twitter account, which I had started shortly before the blog, and on my Facebook and LinkedIn accounts as well. Getting exposure is all about marketing yourself, especially if you’re out of work, and looking to graduate soon and find a tech comm job, as I was at the time.

My efforts definitely started working. The number of Twitter followers I had went from a mere 20 followers to 100 within a few weeks. Now, I have about 600 followers. Again, as compared to the major players in tech comm, that’s not a lot, but to have gone from 20 to 600 in about a year–that’s a pretty big jump! I started seeing people retweeting the links I was posting to my blog posts, and that was exciting! I think one of the biggest thrills for me was when I saw my tweet promoting my blog post about the m-learning Whitepaper that I wrote re-tweeted by one of the leading m-leading experts out there, and he was even one of my references in the paper–WHOA! I was even thrilled that another one of my references in the Whitepaper was actually my editor, too. I mean, who gets that kind of help? I also have enjoyed talking one-on-one with many of these experts through social media, and glad that so many have become not only mentors, but friends as well.

My big “break” was, as regular readers know, due to Adobe. I had written the post about wanting to know more about tech comm software, and of all the software companies that I mentioned, Parth Mukherjee of Adobe’s TCS marketing group actually responded. I really never expected ANYONE to respond to it. It was just a frustrated, ranting post, and yet here was someone from a major software company contacting me.  So thanks to Parth, to whom I’ll forever be grateful, he helped me gain greater exposure, offering me a chance to do a Thought Leadership webinar when I was still a graduate student (I delivered it a month after graduation–see the link on the right sidebar), and between him and his team, have provided me with many great writing opportunities. This relationship has grown, which is evident from the advertisement that you see in the top right corner from them. (Do click it!) Through Adobe, I had the chance to go to their pre-conference event at Lavacon this past October, and meet other movers and shakers in the tech comm industry who truly are the ones who are moving this profession forward. It’s very cool to say that I was yarn shopping with about half the presenters at the Adobe’s pre-Lavacon event, and I continue to keep in contact–or at least keep up–with most of the people I met there even now.

This also helped open doors through the STC. I started making connections locally and through those I had met both through Twitter, my blog, and meeting at the Adobe event. Long story, short, this created some notice within STC that my local chapter asked me to do some articles for their newsletter.  Also, after attending a webinar by the STC, the moderator recognized my moniker, and asked if I would be interested in writing for them! You’ve been seeing the result of that collaboration most recently with my “First-Timer’s Summit” posts, which will be continuing for a little while.

I also received fantastic mentions by TechWhirl.com and Tech-Tav.com, who have also been great supporters, as well as the professors and fellow MSPTC’ers, for continuing to be a source of support. Couldn’t do it without y’all too.

I just completed my first professional presentation yesterday at the STC Mid-Atlantic Technical Conference in Philadelphia yesterday. I was nervous, but happy that my talk was well-received, and I got a chance to meet some of the people whom I had gotten to know on Twitter and other social media venues in person.  I think the biggest thrill–or perhaps it was shock–that I got yesterday was that two people came up to me and asked, “Aren’t you TechCommGeekMom?” They weren’t people whom I had met before online, either. One of the attendees to my session even told me she attended because a co-worker saw that I was presenting, and told her that she should go see “TechCommGeekMom”.  For me, that totally blew my mind. I’m still (happily) freaking out over it.

So, from what started out essentially as a student project for grad school has grown into something much, much bigger.  I’m working full-time now, so it’s not as easy to keep up the pace of writing as regularly as I used to during the past year, but this is my special project, and I’m not about to stop. I have grown in so many ways since starting this blog, and when I look back on my life a year ago, so much has changed, and changed for the better. I finally did get a job, and part of it was that they liked not only what I had to say in my interview and liked my e-portfolio, but they liked what I had to say in my blog. There was an interview that I got (although I didn’t get the job) in which the hiring manager actually included me for the interviews because he said he was intrigued by what I had to say about mobile learning in my blog.

It appears that when one feels insignificant in the world, just another number in a huge statistic, she can still have a voice, and I found mine in the past year. I’m just incredibly grateful, more than words can actually describe, that people who have read this blog appreciate my voice.

I’m excited to see where the next year is going. TechCommGeekMom is not going away. I feel like I’m just getting started! I love meeting all the wonderful people that I have in the tech comm and e-learning/m-learning fields. I’m not going to stop writing about either topic, and I will continue to try to write and curate articles that I think are important or have any kind of impact on others, or just feel that it needs some sort of commentary. Ironically, second article that I wrote for this blog, written immediately after the first one, was a small rant about how iWork documents for iPad wouldn’t be saved in the iCloud. Ha, how things have changed. The presentation that I did yesterday was done on my iPad
(me, still promoting mobile!), and it has a backup in the iCloud. Oh yeah.

Two Boys and a Girl (8-12) Blowing Out Candles on a Birthday Cake

If you would like to help me celebrate, be sure to refer my blog to others, and feel free to look at past posts over the past year, and let me know if you’d like to see me write or comment on anything in particular! I am always open to suggestions, and it helps me bring together the TechCommGeekMom community that I hope I’ve created. Helping this blog grow would be the best present ever.

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A First-Timer’s Summit: A Road Not Taken

See on Scoop.it – M-learning, E-Learning, and Technical Communications

a first-timer’s summit

Danielle M. Villegas‘s insight:

This is the third post of my series for the STC Notebook about the upcoming 2013 STC Summit.

Just as a ETA, I was told after the article was published that one of the benefits included in the Summit is that a disk with all the lecture slides and audio recordings of the lectures are given to all the participants, so I won’t have to worry if two seminars I want to go to are given at the same time. Woo hoo! And yet, I’ll still have to decide which one to go to, and which one to retrieve from the disk later…

Enjoy this latest installment.

–techcommgeekmom

See on notebook.stc.org

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“A Fear Stalks Our Profession…”

The STC posted this on Facebook today (I was so busy today, that I don’t know if they posted it elsewhere), and I was struck by how focused it is in the message. Credit goes to Rick Lippincott who gave this presentation, and to the STC for posting it!

This Lightning Talk from the 2012 STC Summit in Chicago expresses exactly why I get so excited about technical communications. It’s an fantastic time to be a technical communicator! Enjoy!

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Should I Stay or Should I Go Now? (NOT a tribute to The Clash)

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MarissaMayer_TechCrunch
Marissa Mayer, CEO of Yahoo!
Photo courtesy of TechCrunch

During this past week, Yahoo has made headlines with its new ban on work-at-home scenarios for employees. It raised a lot of hullabaloo, especially for working parents. According to an article on Mashable.com on 26 February 2013,

The move, as described in a company-wide memo leaked to Kara Swisher at AllThingsD, is intended to boost “collaboration and communication” at the Internet company by requiring all employees to physically report to one of Yahoo’s locations….a source [says] that there are a “huge number” of remote workers in customer service, marketing and engineering, many of whom “weren’t productive.” For Mayer, the new rule will either force these workers to work in the office, which the company believes will help productivity, or force them to quit, which will help the company cut costs.

Part of this also included reducing maternity leave to two weeks instead of the standard six to eight weeks most companies permit. Mashable.com followed up with an article on 27 February in which Yahoo offered “no comment” but added that

…several anonymous employees said Yahoo’s move to abolish telecommuting indicates that Marissa Mayer, who became company CEO last July, is “in crisis mode.”…Work ethic at Yahoo has deteriorated over time, and the new policy allows management to better monitor and inspire people at the office, the employees revealed. What’s more, it’s seen as beneficial if less productive staff chose to leave because of the policy, they added. Indeed, some workers have abused the work-at-home option to the point that they’ve founded startups while being on Yahoo’s payroll, the employees said.

Even in crisis mode, is this the right thing to do?

This is where the Geek Mom part of me, rather than my Tech Comm side, needs to speak up. I can understand both sides, as I’ve been on both sides. It boils down to the work ethic of each employee, and so a blanket policy shouldn’t be made, but done on an individual basis. Slackers, move on. Productive workers, carry on.

I was fortunate that when my son was born, my husband and I could afford to allow me to be a stay-at-home mom for a few years. It was a good thing too, because within a year or so, we first started noticing the symptoms of what we now know is my son’s high-functioning autism, although at that point, we were lead to believe his issues were not related to autism. Even then, I had to get him involved in kiddie gyms, music programs, speech, behavioral and occupational therapy during those years to try to help with his symptoms. Could I have worked full-time during those years, even at home? I doubt it. I did a little home-based business when he was a toddler, and started working a part-time job once my son started school that worked with his school schedule, but I didn’t go back to work full-time until my son was in first grade, when my part-time job went full-time. For me, that was the right decision, and as I said, I was lucky I could afford to do it at the time. My son needed me more than any corporation, and I knew that I could not give any corporation the full-attention it needed due to my son’s needs.

I think about my sister and my sister-in-law who are also working moms. Both of them had babies in the last year, and had full maternity weeks off. Unlike me, they both went back to work after their maternity leaves–which is fine. That’s pretty much the norm these days–what I did was probably more the exception than the rule. But I also know what they had to go through in the adjustment of going back to work after six to eight weeks. If Marissa Mayer and her HR department think that two weeks for maternity leave is enough, then none of them are parents and are crazy. Doesn’t federal law, namely the Family Leave Act, counteract that? I remember that I didn’t even feel ready for anything for about the same amount of time as a normal maternity leave (and I wasn’t on leave!) when I had my son. It was about six to eight weeks after my son’s normal birth that I felt that I could get around better, and was my old self again, as well as feel that I had any kind of routine with my baby–and I didn’t have to go back to a full-time job at that point!

Now, several years later, I’m still working full-time, but I am now working from home. I still have to make occasional trips to the home office (located an hour and a half or so from my house) now and then, but it’s just that–now and then. I work from home 90-95% of the time. I still have email conversations and phone calls from the company, and I just work on my projects in the quiet of my own home office. I do use my time the same way I would if I were in a typical corporate office. I keep fairly regular business hours during the day, and my bottom doesn’t get out of this seat unless it’s for bathroom or lunch breaks. I have had occasions where I have had doctor’s appointments and such, but I try to schedule them for my lunch hour or before or after work hours, just like anyone else, or I make up the time by staying later or making up the hours later. It’s totally an honor system, and even my boss has implied that as long as I get the work done completely and in a timely manner, how I organize my time is my business. Even so, I try to be honorable and respect that this is a job that I could easily be doing in an office as well, and so I try to run my day the same way. My son goes to after-school childcare like any other kid in the afternoons so that I can keep normal, albeit flexible, business hours (I tend to work from about 8:30-4:30).

I can easily see how others could abuse this privilege, but in this case, I blame Yahoo for not keeping closer tabs on it if they felt they had to reign everyone in. It seems like a ghastly way to save money if it’s meant to wean out those work-at-home employees who are slackers and let them quit instead of just firing them. This way, not only does Yahoo save money with less workers, but inducing “voluntary” layoffs by means of people quitting means that Yahoo doesn’t have to pay for unemployment insurance. They only pay unemployment if workers are officially laid off or fired. Sneaky, don’t you think?  Seems a little dirty-handed, if you ask me.

It comes down to the work ethic of individuals. If someone is on the payroll and not doing their job by not delivering what they are assigned to do, then it’s a problem. If these work-at-home employees have  little to show for the hours they claim to be working, and are out of touch, then they should be let go. They are abusing the privilege of being able to work at home. As I mentioned, it is truly an honor system that needs to be checked. I’m sure that I’m checked as I go along. How am I using my time? Am I delivering what’s expected of me for the hours that I claim I’m working? Am I available to my co-workers when I’m at home, and do I respond to them appropriately and in an appropriate time frame during business hours? Do I make sure, given that I do live within a reasonable proximity of the office to go in now and then, to actually GO to the office for some face-to-face meetings? Absolutely. In fact, I think the next meeting I have at the office is one which I requested a face-to-face rather than a conference call. I treat this job like any other, but there are others that do not.

The root of all this comes down to productivity. All of us can’t be work horses that dedicate their lives solely to career like Marissa Mayer. That’s just not life–we have families, whether they include children, partners, parents or friends that we need to spend time with and care for them as they would care for you. Life is more than a job as well. Many people have hobbies and interests like sports, crafts or travel, and time is needed for that. There needs to be time for a LIFE, but not at the expense of not having a job.

My job and my career role are important to me, and I respect the position that I’ve been given. I am fortunate to have a work-at-home job that allows me to have a great, productive job that utilizes my technical communications skills while being able to save time and money on commuting so that I can be available if my family needs me. I can work from home if my son is sick or has a day off from school. He’s much more independent now than he was when he was younger, so working from home is easier to do now. (He’s 11 years old now, so he doesn’t need quite so much attention.) It’s actually less stressful, because I don’t have to make excuses for how I have to leave to go get him in the middle of the day if he gets sick. I can easily make up the work from home later. He just plays video games and play while I work. I’ve been fortunate in the past that if I had a need to work from home instead of being in the office, I could. I did my best not to abuse that privilege, and I think I succeeded.

I think Yahoo needs to seriously rethink its position. I understand what it’s trying to do, but it’s going about it all wrong. Work-at-home can be cost-effective, and can be collaborative with the right employees. Weed out the ineffective employees and get the right people in who would greatly appreciate and honor the opportunity, and then things will pick up. Instead of bringing employees together, this is a divisive move than a uniting one.