Why Content Strategists Shouldn’t Lose Sight of Actual People

It seems that many marketers on the whole may struggle to understand the discipline of content strategy. So a few content strategists were asked to get thoughts on the subject from Facebook content…

Source: contentmarketinginstitute.com

I had the chance to first meet Jonathon Colman on Twitter, and then in person in an elevator at the 2014 STC Summit after giving his fantastic keynote speech there. He’s a really awesome guy. I like his insights, and that he truly brings everything back to the key of all technical communications: the audience.

Read this excellent interview/article by Jonathon. He haspresented great insights here that all content strategists and technical communicators need to pursue going forward in the industry.

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Author: TechCommGeekMom

Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She was very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, serving and chairing on several STC Board committees, and most recently was the STC Board Vice-President before the organization closed.. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present. View All Posts