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How to Be Ignored in Social Media – Go Headless

The profile shot, more than anything, personalizes you. I begin to recognize faces and put names to them. Then, I am able to remember what they post about and a bit about their personality. Finally,…


Darin Hammond has done it again, bringing up a detail that seems small, but actually makes a big impact. I agree wholeheartedly with his approach on this subject. (And, no, Darin, you are not an ugly, old man!) But connecting a face with the words and images on a blog post does make a difference, and definitely personalizes the experience. I’m not just a name, but a face that goes with it. People have recognized me at conferences because they’ve seen my face. I remember faces again when I see photos of people on social media. No "Glamour Shots" are needed–both of the photos I’ve used in the last two years have been amateur shots. One was done by my husband in my backyard, and the most recent one seen on social media is a selfie! So, show us who you are, and read Darin’s article here for tips. 



Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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