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Who Says Your Blog Sucks? How to Avoid Fear Marketing

The problem that we are grappling with here is that most of us bloggers are naive to the ploy, and we buy into negative emotions. Fear and shame are never powerful positions to make decisions and…


Here’s another gem from Darin Hammond. I will admit that I think I have fallen into this trap a few times, I’m sure, not even realizing that I’m doing it. I’m sure I’ve done it because it DOES grab attention, but there’s a point that it loses its impact, and it does impact the blogger mind-set. Positivity going forward, people! Read this if you are serious about blogging. There are some great pointers in here. 



Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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