Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She was very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, serving and chairing on several STC Board committees, and most recently was the STC Board Vice-President before the organization closed.. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
All content is the owner's opinions, and does not reflect those of her employers past or present.
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TechCommGeekMom 
Excellent tips, Danielle. Love the phrase “spraying content.” (Hint: You don’t want to get caught doing that–and it you’re doing it, you will get caught.)
I know I’m guilty of this to some extent, but partially because I want to make sure that the little bit of quality content I am posting gets noticed. I try not to spray too much content over all social media outlets. I only concentrate on a few, and among those few, two or three in particular. My product is myself, not a product or service, so having a substantial number of followers or hits on this blog do make a difference to me!