Why We’re Moving From Content Strategy to Content Design

After over a decade of pushing to make our product experiences simple, straightforward and human, our Facebook Product Content Strategy…

Source: Why We’re Moving From Content Strategy to Content Design

This is interesting, and might help those of us who have been content strategists for a long time finally settle on…something. Finding work has been difficult since marketers have taken over the job title to make it into something that most of us in tech comm aren’t. The explanation in this makes sense, and perhaps going forward in job searches, I can search under “content designer”, with the hopes that those who are putting out the job postings aren’t looking for strictly UX or visual designers (I can do those thing, but on a limited basis).

What do you think of this move by Facebook? Include your comments below.

–TechCommGeekMom

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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