Step to facilitate the user-centered design process
Kirk St. Amant posted this on Facebook today, and I found it interesting. I’m not sure that I’ve always been taught to include empathy and emotions into any of my technical writing exactly. I think the push has been more about eliciting positivity into the user feeling that they had a good experience trying to find or do what they needed at a digital site, but nothing beyond that. This is an interesting–and short–study on going beyond that.
What do you think? Include your comments below.