A plea, to everyone – from content designers, everywhere

Content design is an actual thing It sounds obvious, but content design is a real thing. Before trying to advocate what content designers are, it’s probably easier to explain what they’re not.

Source: A plea, to everyone – from content designers, everywhere

Thanks to Rahel Bailie, who retweeted this article on Twitter.

In the ever-changing world of technical communications, resource needs morph constantly. It’s not enough to be just a technical writer or just a–anything anymore. It’s bad enough that other professional disciplines have co-opted job titles from the tech comm world like “content strategist” when they really want a marketing strategist. Or calling us something that isn’t right. For example, I had the title of “Senior Copywriter” when I either did content strategy or UX writing, not really copywriting.

I like this title of “Content Designer” based on the description. I would like to get more involved in a position that’s like this. However, how long will it be before UX designers or even visual or graphic designers start to co-opt the description for themselves?

One of the difficulties of being a technical communicator is that job titles or descriptions aren’t always clear–especially these days. Something that’s a little more succinct would be nice. For example, it’s usually pretty clear what the requirements for a doctor, a mechanic, a financial advisor, or even a programmer. It used to be clear what various technical communicator positions were. It doesn’t seem to be that way anymore. I’m not sure if that’s a good thing or a bad thing. It’s good in that we are not limited in doing just one thing–we’re allowed to go out of bounds and explore and be multi-disciplinary. At the same time, it can be bad because those multiple disciplines can be endless, and sometimes finding what fits your multiple disciplines doesn’t align in many places, making it hard to find work.

What do you think of the concept of “content design”, or the idea of tech comm job titles having…issues? Include your comments below.

–TechCommGeekMom

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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