I had a chance to hear and meet David this past weekend. He was a big hit at last year’s STC-PMC Mid-Atlantic Conference as well as a STC-PMC chapter meeting in the last year, so I knew that I had to see him at this year’s STC-PMC conference. I wasn’t disappointed, and was glad to find a kindred content strategist soul!
This is a video David made that explains what content strategy is. He used this same story at the conference, but expanded on it and other topics during his talk. If you get a chance, be sure to catch any of his presentations. He’s a rising content strategy star!