It seems that many marketers on the whole may struggle to understand the discipline of content strategy. So a few content strategists were asked to get thoughts on the subject from Facebook content…
I had the chance to first meet Jonathon Colman on Twitter, and then in person in an elevator at the 2014 STC Summit after giving his fantastic keynote speech there. He’s a really awesome guy. I like his insights, and that he truly brings everything back to the key of all technical communications: the audience.
Read this excellent interview/article by Jonathon. He haspresented great insights here that all content strategists and technical communicators need to pursue going forward in the industry.