Tag Archives: social media

Online Student Again Part 5: Content Marketing: Wait, didn’t I hear about this a year ago? 

Almost exactly a year ago, I returned from a conference that changed a lot about the way I think about content. It was the 2014 Intelligent Content Conference (ICC2014). My brain soaked in a lot of information, and new friends … Continue reading

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Online Student Again, Part 4: Mobile Marketing, AKA Dang, I haven’t kept up!

After the confidence I had emerging from the Social Media Marketing module of my digital marketing course, I felt I could ride that wave of confidence into the next module about Mobile Marketing.  From what I could tell, I wasn’t wrong … Continue reading

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Online Student Again – Part 3: Social Media Marketing–Now You’re Talking My Language!

The next module of my online digital mini-MBA in Digital Marketing was about social media marketing. Simply from the name of it, I suspected that I had a better chance with this topic than I had with search marketing. I … Continue reading

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New TechCommGeekMom achievement! Top 25%!

I was excited to see the following email in my inbox this morning: Wow! Top 25%? That’s not too shabby, and most of it is based on my lecture about blogging! Sweet! If you are curious about these two presentations … Continue reading

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Tech Comm=Customer Satisfaction. Or So It Should Be.

As I continue to study my digital marketing course, and I start to delve more into trying to understand content marketing, to me, I end up going back to my foundation, which is customer service and consumer relations, and how that … Continue reading

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Online Student Again: Part 2 – SEO is kicking my butt

The second module of my online course in digital marketing is about Search Marketing and how SEO (Search Engine Optimization) and SEM (Search Engine Marketing) works. The module is taught by Mike Moran, who crams a lot of information in … Continue reading

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Online Student Again: Part 1

As I’ve mentioned in an earlier post, I decided to bite the bullet and “git me some learnin’ ” in preparation of possible unemployment or breaking out on my own to consult. The big buzz in content strategy for the … Continue reading

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