Author Archives: TechCommGeekMom

Social Media: The Bottomless Bank Vault

I know what you’re thinking. “Here we go again!” Social media, the one topic everyone likes to discuss but no one really understands from a business perspective. But I’m going to be bold and tell you that I became the … Continue reading

Rate this:

Posted in Uncategorized | Leave a comment

Five simple ways to get more people to read your blog

Over the last few weeks I have been asked many times about creating an audience for your blog, especially when you are just starting out. This is a vital topic and one that is covered extensively in the book Born to … Continue reading

Rate this:

Posted in Uncategorized | Leave a comment

‘They,’ the Singular Pronoun, Gets Popular

Copy editors, dictionary officials and language experts seem to be coming around to using the gender-neutral ‘they’ in the singular, instead of ‘he or she.’ Source: http://www.wsj.com I used to be "old school" about the use of  "they" as described … Continue reading

Rate this:

Posted in Uncategorized | 6 Comments

Weight Loss is like Content Strategy, Part 2: It needs to be Agile

As a follow-up to my blog post from a while back comparing weight loss to a content strategy, I thought I’d provide you with an analytical progress report of sorts. I had posted this set of photos about a week … Continue reading

Rate this:

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , | 1 Comment

What’s the Best Use of Your Time on Social Media?

How can you best spend 30 minutes on online marketing? Here are four ideas for the ultimate in social media time management. Source: blog.bufferapp.com Koka Sexton posted this on Twitter, and connected me with Kevan Lee’s article here. Kevan also … Continue reading

Rate this:

Posted in Uncategorized | Leave a comment

With Content Curation, Keep Your Feet on the Ground + Keep Reaching for the Stars – Content Science

As a master of content curation and repurposing, the late Casey Kasem teaches us how to make content about products and services exciting and captivating. Source: content-science.com Content Science posted this on Twitter, and it’s awesome. I, too, was a … Continue reading

Rate this:

Posted in Uncategorized | Leave a comment

Why Content Marketers Should Put Their Global Customers First

Putting your global customer first is a critical, but often overlooked, step in creating a global brand. Here’s why content marketers should put global customers first. Source: http://www.contentrules.com The brilliant Val Swisher has put out another perspective in writing for … Continue reading

Rate this:

Posted in Uncategorized | Leave a comment