Author Archives: TechCommGeekMom

Online Student Again, Part 4: Mobile Marketing, AKA Dang, I haven’t kept up!

After the confidence I had emerging from the Social Media Marketing module of my digital marketing course, I felt I could ride that wave of confidence into the next module about Mobile Marketing.  From what I could tell, I wasn’t wrong … Continue reading

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How Guest Blogging Solved My SEO Problem

A year ago, Google’s Matt Cutts and others declared guest blogging for SEO was dead. But the naysayers were wrong. I’ve discovered good guest blogs with links from authoritative sites and social shares still can improve your rankings. Source: contentmarketinginstitute.com … Continue reading

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Google Will Rank Your Site Higher If It’s Mobile Friendly

Big changes to Google’s search algorithms are coming: beginning April 21, the company will increase the ranking of sites that are mobile-friendly and surface app results much higher. The company says… Source: thenextweb.com Thanks to Marta Rauch for posting this on … Continue reading

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7 more ways you can recycle old content – Biznology

Want to do more with the content you already have? Recycle it! These 7 tips will help you leverage content opportunities and drive new traffic to old pages. Source: biznology.com Mike Moran, one of my instructors for my online mini-MBA … Continue reading

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Global Social Media Marketing – The Next Frontier

Global social is a term that I use for the practice of having a social media presence in more than one country/culture/language. It’s is quite problematic. Here’s why. Source: http://www.contentrules.com Since I’m in digital marketing mode mentally because of the … Continue reading

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Why are women leaving the tech industry in droves?

Ana Redmond launched into a technology career for an exciting challenge and a chance to change the world. She was well-equipped to succeed too: An ambitious math and science wiz, she could code faster, with fewer errors, than anyone she … Continue reading

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10 Social Media Strategy Ideas that Generate Real Results

The competition for attention is fierce. Learn how to stand out! 10 social media strategy ideas to help your business generate real results. Source: rebekahradice.com I found this on Twitter this morning by way of Rebekah Radice. These ten steps … Continue reading

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