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A true test of mobile versus…not.

MP900435893A recent event has made me discover that I will be tested in understanding how my true use of mobile technology will really be in the near future.

How did I come to that discovery?

I recently sent in a proposal to do a presentation, and I was notified over the weekend that the proposal has been accepted! I’m really thrilled for a number of reasons. First, it’s the first time I’ve actually sent in a proposal to do a presentation, so to have it accepted on the first try is pretty good. Second, this presentation will be the first real professional presentation I’ve ever done to a large group. I’ve done presentations, but not on this scale before. Third, it’s going to be for the STC’s Mid-Atlantic Technical Conference, hosted by one of my home chapters, the STCPhiladelphia Metropolitan Chapter, in early March of this year. Less than a month and a half away from this writing! So, it’s going to be nice representing my own chapter, and being able to sleep in my own bed instead of traveling too far to do this! 😉 So, for a number of reasons, you can see that I’m actually very excited and honored to be included, especially considering that I’m still a “young” professional in the technical communications field.

But in receiving this acceptance, I realized that now I have to actually put everything together for this presentation. I have the foundation for it, which is what I forwarded to the conference’s review committee, so that’s not the issue. Now the issue is pulling it all together to be a stellar presentation. I know I can do a presentation, but I need to create some sort of slideshow or PowerPoint content that can be displayed while I actually present.

Now, I know what you are thinking. You are probably thinking, “But TechCommGeekMom, you are a technical communicator. Surely you know how to do, at least, a simple PowerPoint presentation?” Indeed, I do know how to do that, and do it well. I also know some other tools to use as well. That’s not the issue or the problem either. I have a bigger problem to figure out. The problem is whether to create the slideshow in PowerPoint on my laptop, and bring my laptop with me, OR…create the presentation in Keynote on my iPad, and bring my iPad with me. There’s always the third option of creating the presentation for both, and bringing both, but I’d like to avoid doing that, if possible.

On the one hand, using my laptop is a guarantee. We know that a laptop can generally hook up to video/VGA/ HDMI cables that most conference centers use, so that’s not a problem. But I have a BIG laptop–a big 17-inch screen one. It’s a little on the heavy side. I bought it during grad school for the big stuff I had to do, and sometimes still do, with web design, writing large papers, and for the big power-lifting tasks that one needs a laptop.

On the other hand, I am the huge proponent of using mobile devices, and having a means of creating a slideshow on my iPad presents a new option that I haven’t had in the past. I could buy a cable (or two) that could hook up into a conference center‘s video system– I don’t mind the expense of getting the necessary cables to do that–but I don’t want to be left standing with an iPad and a bunch of cables that may not be compatible with the video screen system, thus no presentation other than me and my big mouth. (I could pull that off–just a speech alone, since I remember giving presentations even in my school days before computers were even present in schools, but that’s giving away my age now…) But let’s face it–pictures and words on a screen are much more entertaining than verbal words alone in this day and age. Since I don’t know what this conference center has, I have to second guess what’s there. This is my preference, but this is not guaranteed to work.

So, here’s a crowdsourcing question for anyone who’s reading this, especially if you have done professional presentations on the road. What should I do? Should I plan on bringing the laptop and create a standard PowerPoint formatted presentation? Or, should I plan on practicing what I preach about using mobile devices, namely using my iPad, and create the presentation on that? If I should use the iPad, what extra cables should I purchase? Or, should I just plan on creating it on both, and bringing both?

I especially need the help of those who do presentations on the road often. Who has used an iPad? Who has used only a laptop? What are the advantages and disadvantages in either instance? What has worked best for you?

Let me know what your suggestions are in the comments below. I really would love to get some input on this! Thanks!

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12 Attributes of a Successful Content Curation Strategy

See on Scoop.itM-learning, E-Learning, and Technical Communications

 

Excerpted from article by Heidi Cohen:

“Content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.

Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content.

 

Content curation is a core content marketing element for the following three reasons:

– Offering your audience a combination of original and third party content provides a branded -context for your work.
– Curating other people’s content positions you and/or your organization as a tastemaker in your field.
– Creating sufficient content is a marketing and business challenge.

 

Here are twelve attributes your content curation strategy should have to insure success.

1) Has defined, measurable goals…
2) Targets a specific audience…
3) Contains red meat content, not filler…
4) Follows “the less is more” theory…
5) Incorporates original content… 
6) Adds real value…
7) Has a human touch…
8) Provides branded context for your information… 
9) Involves a community…
10) Offers information in small chunks… 
11) Sticks to a schedule…
12) Credits its creator…

 

Content curation puts your original content in a branded context for your target audience…”

 

Each attribute is analyzed with more information. Read full article here: http://heidicohen.com/12-attributes-of-a-content-curation-strategy/

 

Selected originally by Jan Gordon on “Curation, Social Business and Beyond” here: http://bit.ly/lBeRSF

 

 

Danielle M. Villegas‘s insight:

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it’s my blog. I’ve followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it’s chock full of good advice.

–techcommgeekmom

See on heidicohen.com

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The secret recipe for a great content strategy

See on Scoop.itM-learning, E-Learning, and Technical Communications

Good content is a big, juicy burger you’re serving to your audiences, not some watery alphabet soup with a tired sales message. Here’s the secret to a successful strategy.

Danielle M. Villegas‘s insight:

I like the analogy used here that the right ingredients can lead to success with content strategy. Overall, this is true. But to take the analogy a step further, while anyone can learn to cook well with the right tools and ingredients, it still takes a little bit of extra talent to pull off the best of the best. That’s part of what separates us Iron Chef wannabes from the real deal. It’s not that it can’t be done, but it take continual training and practice to get it right until it becomes a natural, instinctive thing to do. 

 

So, start your training now! Get some practice in so you can be in the higher echelons of content strategy!

–techcommgeekmom

See on www.imediaconnection.com

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Content Strategy Trends to Watch in 2013: Adaptive Web Design

See on Scoop.itM-learning, E-Learning, and Technical Communications

Danielle M. Villegas‘s insight:

Being that I’m following my path of being a content strategist professionally, this article hits the nail on the head about what content strategists do and what some important trends are in the next year. 

 

And yes, I wish I could be more like those cool characters in the Matrix. 😉

–techcommgeekmom

See on blogs.imediaconnection.com

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TechScribe Releases Term-checking Tool for ASD-STE Controlled Language

See on Scoop.itM-learning, E-Learning, and Technical Communications

TechScribe released an open-source term-checking software to help tech writers in conforming to ASD Simplified Technical English (ASD-STE 100) specification

Danielle M. Villegas‘s insight:

This sounds really cool! We all know that no program is infallible when it comes to translation software, but this sounds like it’s getting closer to the real deal. Hooray for open source ingenuity!

–techcommgeekmom

See on techwhirl.com