Is SEO Simply Good Writing?

I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 — probably represented the apex of the t…

Source: www.business2community.com

I saw this on LinkedIn, and I should’ve guessed that it would be something that one of the instructors of the digital marketing course i took, Mark Schaefer, wrote it.  

 

I have to say, I’m glad that he backs up–from a marketing perspective–something that content strategists and writers have also been figuring out in the last few years. It’s nice to know that the way SEO was done originally made for lesser content, and REAL content is what shines going forward. 

 

Read this, and let me know what you think. 

–techcommgeekmom

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Words Are Important

Back in the 80s, when I worked in radio, I remember very vividly the words of Andre Codrescu, a writer and commentator on NPR, the U.S. national public radio network. Codrescu came to the U.S. esca…

Source: humanistnerd.culturecom.net

Wow. My friend Ray Gallon posted this on his blog, and I’m struck at how something that we take for granted so often actually can have a lot of weight. Read this, as well as the posts he hyperlinks within the article. Impactful stories that will make you understand what he truly means in saying that "words are important." Ray’s explanation makes that phrase look like an understatement. 

 

I implore you to read this. As technical communicators and content developers, Ray gives us some incredibly insightful perspectives of how the tools of our profession can make an impact. 

 

Go. Read. 

–techcommgeekmom

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Content Reuse: A Super-Simple Way to Get Started –

Michele Linn, VP of Content at CMI, applies a core concept of intelligent content – reuse – to content marketing. Find out how her team did it. – Intelligent Content

Source: contentmarketinginstitute.com

This is another great article from the Intelligent Content folks at the Content Marketing Institute. I understand the basics of intelligent content and reuse, but I haven’t used it in a way that’s similar to this in my professional work…yet. I’m hoping to take information from this article and pull it into my future work. This looks like a good introduction on how I–and you–can get started. 

–techcommgeekmom

 

 

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10 No-Cost Tools to Help You Conquer Writer’s Block

How do you overcome writer’s block? These 10 tools can help you craft stellar content even when you’re terribly uninspired – Content Marketing Institute.

Source: contentmarketinginstitute.com

Heaven knows I have this problem all the time! The Content Marketing Institute posted this just in the nick of time for me! There are some great suggestions here. I am going to definitely take advantage of this to help me create more content for my blog! 

–techcommgeekmom

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Hemingway

Source: www.hemingwayapp.com

Thanks to Scott Abel for bringing this tool to my attention. Hemingway is not a tool for writing your own version of "The Old Man and the Sea", but rather it’s a tool to help writers identify some key points that can help improve writing. The link to this (www.hemingwayapp.com) has a beta version you can try out so that you can see how it works, and I have to say, it’s pretty neat! 

 

There is a cost to buy it for a desktop version, but it’s super cheap! It’s about USD $7.00! That’s two cups of Starbucks coffee, and it’ll last longer. 

 

Check it out. I plan to download this for myself! 

–techcommgeekmom

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4 Steps for Figuring Out Your Next Step

Are you looking for a new job? First, the good news… you have a lot of choices! According to Fortune Magazine, the 25 ‘Best Companies’ with the most openings are each looking to fill more than 1,200 jobs in 2015. And Entrepreneur Magazine tells us that now is the best time to start our own businesses, due to tech advancements and recent upticks in the economy and lending.Now for the bad news… you have a lot of choices! Should you compromise on the job title you want for a big company brand n

Source: www.linkedin.com

This is written by one of the instructors I had for my digital marketing class this past semester. As I am figuring out my next steps (and I think I know what I’m doing, which I’ll be documenting on the blog soon), there is some good advice for anyone looking for their next gig. It’s not easy by any stretch of the imagination. But these are some solid basics that I’m going to be reviewing as I figure out my own path forward…

 

Take a look…

–techcommgeekmom

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10 Speaking and Writing Errors That Erode Your Credibility

Want people to perceive you as intelligent and well educated? Don’t get caught using these improper expressions.

Source: www.inc.com

Thanks to Craig Cardimon for finding this one. I agree with all of these, especially the last three which are the most common mistakes, EXCEPT for #5.  It IS pronounced "for-tay" because it’s for the Italian word that means strong or strength. It’s used in music all the time! So, it’s being prounounced correctly in Italian when it’s said as "for-tay". It’s similar to the use of French word, passé (pronounced pass-ay). The problem that word is that accent marks on the final "e" of each word is often not used since American/English QWERTY keyboards don’t have that letter readily available. . 

 

So guess what, author? Your co-worker was WRONG. I even looked it up to be sure. It’s right in Bing Translator and the dictionary, for pity’s sake. Maybe next time you can look it up, too. 

–techcommgeekmom

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