TechCommGeekMom’s New Adventure: Do you DAIR?

Dair Communications launched July 4, 2015.

Dair Communications launched July 4, 2015.

I’ve mentioned on a few occasions that with the completion of my contract at BASF, I would have to figure out what my next move would be.  Job hunting is something that I dread, especially since the region where I live doesn’t have much opportunity unless I go out of my way to travel far to the cities. I’m in a position where I can’t move due to my son’s education for now, so I had to figure out what the best move for me would be. Thanks to my husband’s support, and my mom setting the example for me when I was younger, I decided that perhaps I’d make a go of it on my own. I’m tired of working through agencies or “the man”.

Let's celebrate!

Let’s celebrate!

So, on July 4th, 2015, I officially launched my own business. I figured that it would be appropriate to declare my status as an independent contractor on (American) Independence Day.   While many of you have read on LinkedIn that I’m working as a Content Marketing Strategist for Information Development World, that is my first contract, which started a big before my official launch.

My company is called Dair Communications, and it already has a barebones website that needs a little tweaking (my husband is helping me set the website up, as he’s a developer and wanted to help, as he should).  I chose “Dair” because it’s Gaelic for “Oak“, and I’ll leave it to your imagination what words are evoked when using that description. There are also sentimental reasons for the use of “dair” stemming from my heritage, so it seemed appropriate. The other connotaction is that the word “dair” sounds like the English word, “dare”, so I’d like to think that I’m doing something daring by breaking out on my own, and that I would dare to try new and creative solutions for my clients. Hence–do you DAIR? ;-)

Many of my readers have asked me to blog about being an independent contractor. I will do my best! I know that I will be doing a lot to help out with The Content Wrangler blog and Information Development World for the next several months, and I will share some of those projects and observations with you. You might not see quite as many TechCommGeekMom entries as before as I transition into this new adventure, but I’m not going away anytime soon.

I hope you will support me in my new endeavour!

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The World’s Most Spoken Languages And Where They Are Spoken

This beautifully illustrated infographic (above), designed by South China Morning Post’s graphics director Alberto Lucas Lopéz, shows the most spoken known languages in the world and where they’re spoken by the 6.3 billion people included in the study. Based on records collated from the database Ethnologue, the infographic illustrates the wide-ranging facts and figures of the world’s living languages catalogued since 1951.

Sourced through Scoop.it from: www.iflscience.com

Very cool article and chart that outlines all the many languages currently spoken in the world. No wonder localization and translation are so tough! 

 

Take a look at this–it’ll put things in perspective! 

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

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Win an All-Access Pass to Information Development World 2015! Here’s how.

Image courtesy of @InfoDevWorld

Image courtesy of @InfoDevWorld

It’s great to see so many of my readers are as excited as I am about going to this year’s Information Development World conference. This event, organized by Scott Abel, The Content Wrangler, and Val Swisher, Content Rules, takes place September 30 – October 2, 2015 in San Jose, CA. It’s jam-packed with awesome presentation topics (over 80 presentations, case studies, and panel discussions to choose from), plus eight full-day skills development workshops, and two floors of exhibition space. It’s a content creator’s paradise!

Wouldn’t it be cool if you could attend for free?

You can! Here’s how.
1.Login to your Twitter account.
2.Post a tweet explaining why you should should receive a free ticket to the event. Creativity counts!
3.Include these two identifiers (@InfoDevWorld and #WhyMe) in your tweet.

One lucky TechCommGeekMom reader will win a free All-Access pass to the event. The All-Access pass includes your selection of one pre-conference full-day skills development workshop on September 30 and unlimited access to the conference, October 1 and 2. It also includes light breakfast, lunch, coffee breaks, and snack breaks daily.

Restrictions: The free All-Access pass to the conference does not include transportation costs (airfare, train, car, parking) nor does it include accommodations or dinner at the event.

You can enter as often as you like until 1:00 PM EDT on July 15th. I’ll then tally all the entries, and pick a winner within the next day or so after that!

So what are you waiting for? Commence Tweets……NOW!

(Want to learn more about this event? Check out IDW’s homepage.)

 

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Learnlets » SME Brains

Sourced through Scoop.it from: blog.learnlets.com

This is a great article by one of my e-learning heroes, Clark Quinn. While this article is geared towards those in the e-learning field, everything he mentions could easily apply to all tech writers who are working on help content or instructional content of any kind. Sometimes it’s hard to get through to SMEs (Subject Matter Experts), but Clark provides some good guidelines to help you wade through and get to the heart of the information you truly need. 

 

Take a look. 

–techcommgeekom

See on Scoop.itM-learning, E-Learning, and Technical Communications

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The Genius Of Oreo’s Social Media Marketing

This article shows you the creative and expert social media marketing strategy behind the famous cookie loving brand Oreo, and what you can learn from it.

Sourced through Scoop.it from: www.201digital.co.uk

I have to say, I’m really liking a lot of the content that Kerry Butters (@kesbutters) curates. She posted this great article on Twitter, and I had to snatch this up. While this article is certainly geared towards digital marketers to show how using social media can truly work advantageously, I think it’s a great example of how content as a whole can be used to promote ideas in social media with the right strategy. 

 

This is a fun article to read, and you might learn something in the process. Thanks for the share, Kerry! 

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

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You have no excuse not to read this blog now.

I received this nice little message in my blog’s notifications:

1000PostsOnTCGM

Yes, that’s right! There are 1000 posts on this blog!

Some posts are gems! Some are duds! Some are somewhere in between! But over three years, content has been curated and content has been written on the topics of m-learning, e-learning, all things tech comm….the addition of digital marketing more recently…with some geeky tech stuff thrown in as well. There’s something for just about everybody here!

Have you taken a look at some of the past content? I’ve been here for more than three years, folks–look at the archive links on the right-hand column. Take a look in the search and see if there are any posts on a topic you are interested in.

I’ll see about getting another 1000 posts up ASAP, okay? Enjoy!

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Marketing Content is Stupid

I really enjoyed Joe Pulizzi’s keynote at the Intelligent Content Conference last year. It is called “Unlocking Your Content’s Potential,” and you can see it on Slideshare here. There were two consecutive slides, in particular, that sparked my interest. The first is a list of marketing automation tools:The second is a list of intelligent content characteristics:Seeing these slides listed consecutively got me thinking. Imagine how much more streamlined and efficient marketing automation could be

Sourced through Scoop.it from: www.linkedin.com

Val Swisher wrote this great article about content reuse–or lack thereof–in content marketing. To be honest, she makes excellent points here as to why isn’t not happening, and I agree. I think a big part of it is actually more to do with the fact that many corporations are just not mentally there or at that kind of thinking yet. I think they are still adapting to the idea of getting their localization in order, and understanding how to use tools that create for mobile or responsive design. Heck, I think they are still trying to figure out how to write for mobile, still! 

 

Take a look at this…what do you think? Let me know in the comments. 

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

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