Content Strategy 2015: Marketing, Mobile, and the Enterprise


Content remains a fundamental challenge for all of our organizations. Instead of talking about “what’s next,” let’s talk about what’s needed. Find out what bas…

Source: www.slideshare.net

Jonathon Colman brought these slides by Kristina Halvorson to my attention. Contrary to recent trends saying that content strategy should be looking at content marketing, Kristina says, "Not so fast…." Look through her slides. She makes a good point. Do you agree with her, or do you think that content marketing is the way to go?  Include your comments below. 

–techcommgeekmom

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Apple, well done on your billions. Now end this white cable hell, please

Apple is making loads of money. But will the tech giant spend any of it on developing better batteries?

Source: www.bbc.co.uk

The author of this article asks a fair question, and provides us with a fair answer. More is demanded from our mobile devices than ever before, and that uses up more energy more quickly. So, we need to figure out how to invent more powerful batteries (short of mini-nuclear devices) without taking up a lot of bulk. It’s a tall order. 

What do you think? Do we demand too much of our phones now?

–techcommgeekmom

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Lip-synching goes viral: the rise of Dubsmash

Source: www.bbc.com

I hadn’t heard of this app, but it sounds like fun. As I was watching the video and reading the article, it reminded me of conversations I’ve had with The Content Wrangler, Scott Abel, about music mashups, and the implications of copyright infringement in relation to creating new content. Just like mixing two songs together to create a new one for a music mashup, if you are taking established content (music) and adding something of your own (your video lip-syncing), does that constitute as new or original content? Hmmm….what do you think? Add your comments below.

–techcommgeekmom

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Google to Announce Fiber Expansion In Four Cities

Google is preparing to offer its high-speed fiber-optic Internet service in four new metro areas, the latest step in a careful expansion of the service.

Source: www.wsj.com

If you haven’t heard the news, Google Fiber is expanding to a few more cities.  Will it make a difference? Is it more affordable than its competitors and truly offer better service and faster rates? Time will tell. But the good thing in all this is that it offers additional competition to FiOS, Comcast, and several other providers out there. Hopefully this will help drive down costs and make internet accessibility more affordable for all in the long run, even in far-off places. It’s a start! 

–techcommgeekmom

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A Blueprint for Writing How-To Guides for Your Site

There are numerous articles on this site about how to increase your website traffic and tips for bringing new visitors to your website.

Source: www.business2community.com

Another gem found by Craig Cardimon. This is a good, basic outline of how to do "how-to-do" documentation. –TechCommGeekMom

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Learning Something New? Remember These 3 Simple Things

I did it. I bought the sewing machine, a dress form, a table—everything. I’m going to teach myself how to sew. The only problem? I have no idea where to start.

Source: blog.pickcrew.com

This is a great article brought to my attention by Craig Cardimon. As someone who knows she is "learning different", and as someone who is about to embark on a new learning odyssey starting next week into a topic she knows next to nothing about, this article rings true for me. I think this is true of any learner, both child but especially adult learners. This is important to keep in mind whether the learning is done as e-learning/m-learning, or done by conventional means. Take a look, and tell me what you think. –techcommgeekmom

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Move over, Google Glass! HoloLens is here!

http://recode.net/2015/01/21/microsofts-hololens-makes-the-leap-to-holographic-computing/

Photo courtesy of Recode.net

Today, I tuned in to listen to the Windows 10 event that was to promote more about the upcoming new OS that many are anticipating will be a big improvement over Windows 8 and 8.1. While I’m a huge fan of iOS products like iPad and iPhone, when it comes to my laptop, I’m a devoted PC gal who would much rather use the Microsoft operating system and tools. I suppose it’s because this is what I’ve been used to for 20-plus years, and it’s easier for me to adapt those changes, and more of the tools I like to use are available for PC use. Yet, while I’m usually a relatively early adopter with many things, I’ve been very hesitant to adopt Windows 8 or 8.1. There are some improvements with Win 8.1, but when I first encountered Win 8, I balked.  So, time will tell what happens once we all get our free upgrades to Win 10 (which is great–it’s going to be free for the first year of availability to Win 7 users like me, and to Win 8/8.1 users). There was a set of business apps called Surface Hub that looked good that combined OneNote with a digital whiteboard and provided new sharing capabilities for workgroups and meetings. I could see the practical uses for that in my own work right now.  The new browser called “Project Spartan” looks incredibly promising as well, based on some of the new functionality that will be forthcoming.

But what REALLY caught my attention in this event was the introduction of a new device that Microsoft introduced. I think it was a bit of a surprise to see this, but it is a sign that Microsoft means business, and to me, it’s a positive sign.  Microsoft has created a new device called the HoloLens. And from what I could tell, HoloLens is everything that Google Glass wishes it could be. While the viewing apparatus used is certainly more…clunky looking…than Google Glass, everything else about it (and why it’s probably still clunky looking) is what it has going for it. There are no wires, no synching it with your phone–it is an autonomous device unto itself. The connection with today’s Win 10 event is that it will run Win 10, but it showed how people can interact with the world around them, and still use the holographic tools around them to merge reality and virtuality. It’s difficult for me to describe, but the 3D imagery used was fantastic, and they showed several applications of how it could be used more practically with other people–including those who don’t have a HoloLens.

I think the biggest difference of all–other than the fact that this is a device that acts on its own, with its own processors among other things, is that unlike Google Glass that was being promoted as a device that could be used as a tool and for everyday use, HoloLens seems to be promoted solely as a tool. Now, it can be used for gaming and such, but the tool applications were what really made it stand out more than anything. My husband and I were using Skype and exchanging comments while watching the live streaming video, and when we were commenting about the differences between HoloLens and Glass, his comment was, “…but this is built as a tool.. you can see the size. It’s not meant as an accessory.. it’s actually a tool.” He’s exactly right. This isn’t a novelty item with potential for greater capability. It has the greater capability, but it’s not an accessory.

I recommend reading this article by The Verge that includes great video and further description of the product. 

I don’t think this is the type of thing that I need right now, even when it comes out. I don’t have any practical application. But I could see how this could be used in several years once the components do become smaller and I can use it as an accessory. (Give it time!)

What do you think? Do you think this is the next step of merging the virtual world with reality? Sure looks like it to me. Post your comments below.

Update: When I mentioned the new HoloLens to my son, he asked me, “Are you sure they aren’t just ripping off Oculus Rift?” Good question. I don’t think so, because HoloLens lets you see through to what’s actually around you, whereas Oculus Rift is contained in its view. Tell me what you think.

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