‘They,’ the Singular Pronoun, Gets Popular

Copy editors, dictionary officials and language experts seem to be coming around to using the gender-neutral ‘they’ in the singular, instead of ‘he or she.’

Source: www.wsj.com

I used to be "old school" about the use of  "they" as described in this article. I would certainly use it in speech, but I would never use it in written content. But as this article points out, as I become more aware of transgender issues, it makes total sense to use "they". I would rather refer a person as "they" than "it" because "it" refers to a thing, and a person is far from a thing. 

 

What’s your take on this? Would this be a positive or negative evolution in the English language? Add your comments below. 

–techcommgeekmom

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Weight Loss is like Content Strategy, Part 2: It needs to be Agile

As a follow-up to my blog post from a while back comparing weight loss to a content strategy, I thought I’d provide you with an analytical progress report of sorts.

April2014-2015_wtloss

Yes, this is really me.

I had posted this set of photos about a week ago on social media, and didn’t share it here! The foundation of my weight loss strategy has been sound, but there have been bumps along the way. I found that I couldn’t always follow a “waterfall” process because of holidays, stress, weather (can’t get outside to do my walking in cold weather with my asthma), work–lots of things that have gotten in the way. So, I had to employ an Agile plan of sorts. Eat less when I couldn’t exercise, still eat those brownies but account for them in my food tracking, and just walk at the mall when I had an opportunity. So, my plan slowed down, but the proof here is that it didn’t stop–the process continued. Even after several trips to various fast food restaurants and chocolate treats, I account for it, and get right back on track.

I am still far from done losing weight. I’ve lost about 56 pounds so far, and it’s been about 10 months in the making to get where I am now. I still have about 30 more pounds to go, and it gets harder as I continue. There are some things that will get easier to do during this summer that will help, like warmer weather to get outside to walk and bike more, and more fresh fruits and veggies to eat for variety (less calories), and hot weather makes it easier for me to want to drink those 8 glasses of water each day. But the process continues, and these photos of “before” and “after” (yes, these are me–nothing has been altered in Photoshop except brightness in the second one so you could see it is actually me) are my analytical report for now.

I thought I’d provide everyone with an update to show that as long as you have a sound foundation and can be agile as you move along, it can get done, but it doesn’t have to be complicated. It just has to be well-organized, and have room to make mistakes and recover quickly from those mistakes.

I’d also like to thank those who have supported me so far. There are several technical communicators I know who are in the same battle, and have been a great source of inspiration and support–crowdsourcing at its best!

Wish me luck on the next 30 pounds!

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What’s the Best Use of Your Time on Social Media?

How can you best spend 30 minutes on online marketing? Here are four ideas for the ultimate in social media time management.

Source: blog.bufferapp.com

Koka Sexton posted this on Twitter, and connected me with Kevan Lee’s article here. Kevan also wrote the other great article for Buffer that I posted yesterday, so this guy obviously has some great ideas on how to convey how the process of blogging and social media can be done. I recommend reading this article because there are some good ideas, and it shows that you don’t have to spend an eternity on social media to make it good. Kevan has some great tips here. 

–techcommgeekmom

 

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With Content Curation, Keep Your Feet on the Ground + Keep Reaching for the Stars – Content Science

As a master of content curation and repurposing, the late Casey Kasem teaches us how to make content about products and services exciting and captivating.

Source: content-science.com

Content Science posted this on Twitter, and it’s awesome. I, too, was a big fan of the America’s Top 40 Radio broadcast as a teenager in the 1980s as well. This is an excellent analogy of how the countdown was a creative way to really present an analytical sales report, if you think about it! The countdown was based on the ranking of record sales as tracked by Billboard Magazine, after all. 

 

Kevin Howarth does an excellent job to show how Kasem’s program created great content that left its audience wanting more. And isn’t that what we all want our content to achieve? 

 

Take a look, and tell me what you think below. I think it’s a great article!

–techcommgeekmom

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Why Content Marketers Should Put Their Global Customers First

Putting your global customer first is a critical, but often overlooked, step in creating a global brand. Here’s why content marketers should put global customers first.

Source: www.contentrules.com

The brilliant Val Swisher has put out another perspective in writing for content marketing that is often overlooked. Americans often forget that our cultural perspective is not necessarily shared by other cultures, and that can impact the content used in content marketing. I know I would have a hard time figuring out how to make some content global, based on what she writes in this article, but I know I could learn it! 

 

Take a look–it’s some really good insight. 

–techcommgeekmom

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How to Write Content That Engages Mobile Readers

Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.

Source: contentmarketinginstitute.com

Neil Patel wrote a fantastic article about writing for mobile readers for the Content Marketing Institute. Many of the points Neil makes are things that I’ve been learning in my digital marketing class, but this takes it to a whole new level. Great article! Take a look!

–techcommgeekmom

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How to Write a Blog Post: A Full Breakdown of What We Do

See the time it takes to write a 2,000-word article on the Buffer blog, how every minute is spent, and how we write blog posts from research to promotion.

Source: blog.bufferapp.com

While this is a slightly promotional piece for the company called, "Buffer", the author of this blog post makes some excellent points about how it’s actually not that easy to create a blog post from scratch, and the things that need to be considered when writing an original post. It takes a long time to craft something that’s relevant content!  Most of these steps are not too different from the process I go through, depending on what kind of post I’m doing. He doesn’t mention what it takes to curate content and comment (like this instance here). It might not take the same kind of time, but I don’t want to put garbage up here. 

 

This is definitely worth a read if you are thinking of working on blog posts regularly. 

–techcommgeekmom

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