Get your motor runnin’…Head out on the [mobile] highway…

Peter-Fonda-and-Dennis-Hopper-in-Easy-RiderWhen I first read the title of John Daigle’s Adobe Day presentation, “Enjoying a Smooth Ride on the Mobile Documentation Highway,” guitar riffs by Steppenwolf echoed in my mind thinking of the song, “Born to Be Wild” and scenes of Peter Fonda and Dennis Hopper riding down the information highway. OK, maybe not the information highway, but with mobile, it’s an open road right now that is waiting to be explored.

While I hadn’t heard John speak before, I was familiar with his “rock star” status due to social media–mostly through Twitter (you can find him as @hypertexas)–in my e-learning and m-learning forums.  It turns out that John is a big RoboHelp and Captivate expert, so being tied into the mobile highway scene makes sense!

JohnDaigle

John Daigle

The premise of John’s talk was that there are shifts and trends in mobile, and we need to look at organizations as early adopters, figure out the mobile landscape, and look at how user assistance is used on mobile as compared to how reference documentation is used generally. He pointed out that writing and designing for a mobile audience is very different from traditional methods (I agree!), and that he would be offering some hints on how to approach technical communications for mobile.

John pointed out that fellow speaker, panelist Joe Welinske, created the “bible” for Windows Help,  and now has created the “bible” for mobile apps, referring to Joe’s book, Developing User Assistance for Mobile Apps, which talks about the “screen wars” between the smartphones and tablets of various size. These various sizes produce a challenge for technical communicators. John went on to point out that e-readers, such as Kindle and Nook, are still alive and well and doing well as compared to other tablets such as iPads and Samsung Galaxy Tabs.  The initial conversion of print text to Kindle ePubs was a big change in electronic documentation. He also stated that at this stage of the game, Windows Surface and Windows Phone are a little late in the game, but they are catching up rapidly.

Following some of the comments of keynote speaker, Charles Corfield (the post on that talk is forthcoming!), John explained that other products including voice-activated devices, such as those found in some cars these days, are becoming more prolific. Google Glass, which is getting a lot of press right now, is a new game changer in mobile devices, and time will tell what kind of impact it will have.

John told us that as of February 2013, there were one billion smartphones and 150 million tablets worldwide–proof that mobile is becoming more widespread! Corporations are even getting more involved in mobile by buying mobile devices for employees, but many companies are also allowing BYOD (Bring Your Own Device). Companies are starting to embrace the idea of BYOD a little more lately.

Finance and healthcare industries are quickly adopting mobile delivery of information because of the portability of the devices. Mobile devices are being used more in industry and shop floors because they allow users access anytime, anywhere. John informed us that many of the same technical communications skills and experiences needed to write standard information apply to mobile. QR codes are gaining popularity as a  part of the movement of accessing documentation through mobile. John quoted Jakob Nielsen saying, “Killing time is the killer app of mobile.” With that in mind, John advised that technical communicators should learn to use more economic words for mobile, such as  ”extra” instead of “additional.”

John also quoted John Caroll, who said, “Minimize the extent to which the systems and the information get in the way of what the user’s really interested in.” Progressive disclosure is key in writing for mobile. It allows one to gain information by revealing what’s needed when it’s needed. Ways to show this in mobile interfaces could be drop-down navigation or overlays. This allows a user to not leave the page, but he or she can still get to information quickly. In this sense, mobile can go right to the source or the heart of information needed.

So the question is, are huge documents (such as what’s in those big company binders) going mobile too? The answer is that technical writers can’t just dump desktop layouts and information onto mobile. This is where technical communicators need to work with developers to do what they do best–help “champion the end users.”

Going mobile is about flattening navigation–but not going button crazy, and getting back to context sensitive help. Technical communicators need to tap into social media to keep content current and accurate, thus becoming curators of user generated content.

It helps to prototype mobile layouts with rapid wire-framing tools, like Balsamic Mock-ups as a popular example. There are many specific tools on the market that are available to assist the developer in facilitate context-sensitive help.

However, there are several design controversies involving the need to upgrade browsers, progressive enhancement, adaptive design and responsive design. Some argue that responsive design is not the best because it makes a device’s CPU works harder, thus it becomes a virtual memory hog when resizing images as needed. Yet, responsive web design can adapt layouts to the appropriate viewing environment with fluid, proportion-based grids.

John suggested using the site, http://HTML5test.com , to help test how compatible your site is with mobile interfaces. He also pointed out that help-authoring tools can do much of the work with single source layout concepts, as different settings in authoring tools can help determine how to make user outputs work properly. Another such tool he recommended was Adobe Edge, as it helps writers to preview and inspect web designs on mobile devices directly ON the devices. For additional tools and information, John pointed us to his website, http://www.showmethedemo.com .

I particularly enjoyed John’s talk, as I’ve been following many of his posts on Twitter for more than a year now. He’s very good at explaining the power of mobile in technical communication, and I think John put this perspective well into view for the Adobe Day attendees.  As many know, I’m a big believer in the power of mobile, and the mind-set for writing for mobile isn’t that difficult if you understand the basics. So, it’s good that Adobe continues to include information about technical communications in the mobile world, as that’s where a lot of change is coming in the future. Adobe made a good choice when asking John Daigle to present information about mobile documentation.

John, if you are reading this, please feel free to add any comments or corrections in the comments! :-)

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7 Major Learning Styles – Which One are You? | WPLMS

See on Scoop.itM-learning, E-Learning, and Technical Communications

Danielle M. Villegas‘s insight:

This article comes to us courtesy of @AMAnet. For anyone who says that there are no such things as learning styles, I respectfully disagree. When you work with children or adults who have learning difficulties, these learning styles become much more apparent, and one learns not to take these cognitive instincts for granted. I know I don’t!
–techcommgeekmom 

See on www.learndash.com

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How To Cite Social Media Using MLA and APA – Edudemic

See on Scoop.itM-learning, E-Learning, and Technical Communications

Social media posts and videos are cropping up in academic publications more and more. This chart shows just how to cite social media with ease.

Danielle M. Villegas‘s insight:

This one comes from @ProEdit by way of @edudemic.  Even though I might not be writing many academic/professional papers these days, I think it’s good to know how to do these citations properly. The world is changing where content does come from social media, so it’s important to know how to do such citations. 

–techcommgeekmom

See on edudemic.com

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How an iPad is a More Powerful Content-Creation Device Than a Laptop.

See on Scoop.itM-learning, E-Learning, and Technical Communications

That the iPad is a great content-consumption device has never been disputed. But just 30 months after its launch the iPad is now in some ways a more powerful content-creation device than a laptop i…

Danielle M. Villegas‘s insight:

This article comes via Tim Klapdor on ScoopIt. This article he found is a very well-written piece about iPad’s strengths and weaknesses as a learning tool. His main point is that iPad is more versatile than a Mac or PC laptop/desktop, but it will never replace the power of a desktop or laptop. Do read this one–it’s good. 

–techcommgeekmom

See on andrewdouch.wordpress.com

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5 Myths About Writing With Mobile Devices – Edudemic

See on Scoop.itM-learning, E-Learning, and Technical Communications

There are some big myths about writing with mobile devices. But are they actually true? The EdTechTeacher team weighs in on a controversial topic.

Danielle M. Villegas‘s insight:

This article comes by way of @felixjacomino on ScoopIt. I really like this article, because it’s main point is that people are trying to adapt old ways of writing to new technology. I believe the author, at some point, even points out that in education, it doesn’t matter what software package a child learns as long as they learn technology and the basics of how to use word processing. I started out on WordPerfect years ago, and then had to adapt to Word 1.0 (what version are we up to now?). Same with CMS systems that I’ve learned in the past. People are always so stuck on knowing specific products in tech comm instead of realizing that if you know one software package, you can probably adapt fairly quickly to a new one if you are just shown the differences. That was definitely the case with my current position. 

 

But back to iPads and writing–I took copious notes on my iPad during the STC Summit, and wrote several long blog posts on my iPad as well. Yes, it was easier to type with a wireless keyboard, but that’s only because I type very fast and legibility is important to me. It’s a sensory thing for me.  I found that for basic writing tasks, I can use the iPad with ease, and that’s the point of this article. No more excuses! Mobile is definitely an option. 

–techcommgeekmom

See on edudemic.com

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Stuck finding a topic? This post will help

See on Scoop.itM-learning, E-Learning, and Technical Communications

Whatever your blogging niche, idea generation weighs constantly on your mind as you have to crank out that next blog post. The real problem is that you want the blog post to be great, reach readers,…

Danielle M. Villegas‘s insight:

The more I read Darin Hammond’s blog, the more I love it. It truly speaks to me, especially as a fellow blogger! This is a great blog post about how to get over writer’s block. I know that I get stuck quite often, but when I do have some ideas to approach later, I start drafts of the blog post to finish later–similar to Darin’s one suggestion of when and how to jot down notes for ideas. I have about three or four items lined up for if the current well runs dry, and I can pick up those topics later as they are not time-sensitive. 

 

Bravo on another fantastic, must-read post, Darin!

–techcommgeekmom

See on www.zipminis.com

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XML Metrics are the Coldplay of the Tech Comm World

Coldplay2Besides the panel at the 2013 STC Summit Adobe Day, there were four speakers at the event. I decided to review them in reverse order as to when they appeared on the roster. Why? Because it’s my blog, and that’s what I chose to do. ;-)

To continue with the Adobe Day Coachella and rock star analogy, each of the speaker had a different spirit that came through each presentation.

When I thought about this person’s presentation, I thought of quiet impact. Who in the rock world is a fairly big influence on the music scene, does dozens of concerts, and yet is very low-key in the process?

While I will admit that I haven’t met Mark Lewis face-to-face or had any conversations or chats with him, I’ve seen him twice now, and he strikes me as the Chris Martin of Coldplay of the Tech Comm rock stars. He strikes me as a quiet, yet intellectual fellow, who is a rock star of epic proportions, letting his work do most of the talking for him. Like Chris Martin, he’s not afraid of being in front of big crowds to share his findings, but he doesn’t strike me as one who is looking for the limelight. He just is ahead of the curve with his craft, and by sharing it with us, we are all more enlightened.

MarkLewis

Mark Lewis
The Chris Martin of Tech Comm

In Mark’s case, his craft is finding a better way to find metrics in technical communications by using XML statistics. Mark has recently published a book called, XML Metrics 101, published by The Rockley Group, which outlines his study and methodology to use XML statistics to better show ROI in technical communications in comparison to traditional metrics.  Mark stated that a lot of research went into compiling the information presented in the book, including many spreadsheets, and his book offers information about how to jump-start corporate justification of using these metrics.

His talk began with an explanation of how traditional metrics were measured. In traditional metric measurements, step-by-step procedures, glossary terms and definitions, reference topics, Windows descriptions and other field descriptions were analyzed. All of these factors were measured to determine the cost of a project. The problem with this method was that there was no reuse of content being used. The measure of the author of the team was based on pages per month, by publication, or per output per month. More was seen as better, but again, there was no reuse.

When Mark described that, it reminded me of something I had heard or read somewhere in my travels that author Charles Dickens was paid by the word when he wrote his novels, such as David Copperfield, Oliver Twist, A Tale of Two Cities, or A Christmas Carol.  Imagine if he tried to write those books based on those terms now!

There’s a need to find a metric method that would demonstrate project success based on XML and content reuse.  There are several similar products out there that help with writing with the reuse factor, and it’s that reuse that comes into play.

Mark showed us how he came up with his statistical work to make these determinations that show return on investment (ROI) by measuring documentation based on XML and content reuse. He explained that the content components are more granular, so it’s based on component levels. The perceived value of documentation is shown as a percentage of the cost of the product. He warned that one needs to be careful of “metrics in isolation,” by looking at such things as productivity metrics, as they also can play a part in such measurements.

Mark continued to say that in order to defeat the death of content, you need a weapon; metrics can be that weapon, but you have to figure out the right one for you. You need to base your use of that ”weapon” on what information you need to get the job done, and the instances where different communications roles intersect well. For example, the metrics from the content development lifecycle for Subject Matter Experts (SMEs) and engineers could also be added into the equation.

Mark provided a handout which showed an example of how to support a business plan using these metrics with the example of using corporate goals. Common corporate goals often entail reducing costs, processing improvement, creating automation, and mitigating risk. Using the XML metrics that he’s suggesting, Mark says there will be a reduced time to market with reuse as compared to using content without reuse.

Mark pointed out that in DITA, you can measure documentation by topic or by topic type.  XML-based metrics can help to determine the cost of a DITA task topic, including the number of occurrences.  An average time frame for a documentation procedure by traditional measuring methods would be about four to five hours. By taking advantage of reuse of content, that time frame is reduced dramatically, but the savings go up. It also helps businesses understand  how pages are being viewed. For example, if there are seven page views, does that mean it was seven tries to get information, or one try plus looking at six more pages to find information?

Mark had given a similar presentation at Adobe Day at Lavacon back in the Fall of 2012, and I can see why Adobe invited him back to give his presentation again. It seems that a big theme that I continually hear about in the tech comm world in the idea of reuse of content to help with the ROI, and in these economic times, that’s understandable, and fairly common. In other words, in many companies, technical communicators have to prove in a substantial way that we can provide “more bang for the buck” with fewer resources.  Mark’s information is a clear-cut, no-nonsense way of showing–with mathematical proof, no less–how the value of technical communication delivers in business, more than any other departments in a corporation. This is a message that needs to be delivered several times until companies get the message, and Mark has armed us with substantial proof.

I want to thank Rahel Bailie and Maxwell Hoffmann for also taking Twitter notes during this session along with me, as I used some of their Tweets along with mine as reference. This was especially important because in the middle of Mark’s presentation, my Twitter account died and kept kicking me out! I was having a very hard time keeping up while trying to recover my Tweet-ability! So thanks to both of them for helping also taking notes simultaneously, so I didn’t lose too much ground.

And as always–Mark, if you have anything to add or correct, please feel free to comment below!

Stay tuned…I’ll be revisiting John Daigle’s Adobe Day talk about mobile documentation next!

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