The Idea Builder: Dremel Releases a Mass-Market 3D Printer

With a combination of accessible features, smart packaging, and a $999 price point, it’s obvious that the Dremel Idea Builder is a machine aimed squarely at the mass market.

Source: makezine.com

Wow! How cool is this? While the price point is still well out of my budget, it is certainly more affordable than many of its competitors, the biggest one being MakerBot. I think what appeals to me is that Dremel is a well-known brand associated with quality and with providing tools that are user-friendly in the creative arena. So, I have a feeling that this new tool will certainly be reaching for that same quality and user experience.  Time will tell if it truly can compete with other 3D printers on the market in regards to ease of use as well as the quality of the final output products. 

 

Dremel, if you are reading this, I’m more than happy to be a reviewer/tester for this product! ;-)

–techcommgeekmom

 

 

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How to Stalk and Create a Blog Audience Through Empathy

Most likely you have a vague understanding of who your audience is.  To bond with your blog community, you have to overcome this narrow knowledge.  And, you can do it. The process isn’t easy. …

Source: www.zipminis.com

Darin Hammond has done it again! This excellent article articulates how to keep the humanity in blog writing. Darin and I come from a similar mindset, and I think he explains the part that empathy plays in the process of blog writing very well here. I’m thinking of taking much of this to be a mantra I should remind myself often!

Read this now!

–techcommgeekmom

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It’s a good thing.

Taken from http://www.today.com/video/today/51786904#51786904

See, even Martha Stewart needs to take time on her social media accounts.

I know I haven’t been on my blog all that much. What can I say? Life gets in the way. As I’ve mentioned, I’ve had a busy summer, and it is shaping up to be an even busier autumn.

“Why would that be, TechCommGeekMom?” you may be asking. I’m glad you asked.

Work has picked up quite a bit, in a good way. I’ve spent a large part of the summer working on three significant internal websites at work, and they are all near finalization. But the big news is that at the end of this month, I’ll be having training on Adobe CQ5–which is a new CMS for me to learn–and I’ve been given a high profile section of the external website for the company where I’m consulting. This is huge! In all my years of being a content manager/publisher, I’ve only worked on one “standard” CMS/WCMS, namely SharePoint. All the rest have been “franken-systems”. I’ve been told that eventually the company will be moving all its internal content to that SharePoint, but first they have to get all the current sites into the current system before they can make that move. In the meantime, the external site is moving forward in a big way using Adobe CQ, and I’m being brought into the fold with a big project.

There are several things that excite me about this project:
1) I get to learn a new WCMS, and I like the challenge of learning something new and useful.
2) This WCMS is one that will help bring the company’s website into the 21st century–there’s a big push on responsive design, social media, and localization for the website, especially the section that I will be working on. I’ve only been learning about these kinds of sites for the last two to three years, but not being able to put what I’ve learned into practice. Now I can!
3) I’ve been given a preview of how the website will be structured and how the content has been chosen and mapped out. I like the content strategy that’s been decided for the overall project and the direction it’s pursuing.
4) I can’t say what section I’m working on at this point, but when I say it’s a high-profile section, it’s a VERY high-profile section. I’m really honored that the company has asked me to work on building this section of the site. For me, it shows me that they like the work I’ve done so far, and they trust me to make good decisions. That means that it’s a big responsibility, and I can’t be lazy on this project. They’ve placed a lot of trust in me, and I can’t let them down.

So, that’s going to be taking up a huge part of my daytime hours. And quite frankly, work has been exhausting, but in a good way. You know when you have a really good workout, and by the end of the day you feel a genuine tiredness from being physically tired, as opposed to being tired simply because you’ve been up for a while? It’s like that, but it’s mentally. Well, it’s physically for me too, since I’ve started trying to squeeze in actual workouts into my daily routine, too, to try to lose weight since I sit on my bottom all day. Throw in responsibilites for my local STC chapter (which I’m still trying to get a handle on), and mom-related responsibilities–there’s a lot going on! So, getting info into TechCommGeekMom proves to be challenging these days.

I think I earned a cupcake for this--what do you think? Yum...chocolate cupcake....

I think I earned a cupcake for this–what do you think? Yum…chocolate cupcake….Maybe Martha Stewart can bake one for me! 

I haven’t given up on this blog, but being as busy as I am, I’m sure you’ll understand. It was much easier when I started, as I was unemployed with plenty of free time that has slowly diminished as time has gone on once I became employed. Now, I’m taking care of my health and taking on other new responsibilities, so priorities change a little bit. This is still my connection to my tech comm family. And without this blog, I wouldn’t have had the opportunities I’ve had to learn about content strategy or social media practices that I’ll be applying to this project. Like I said, I’ll finally be able to use all the information that I’ve been learning post-grad school from all the conferences and online conversations in practice, and that is exciting to me! The trick for me right now is figuring out how to balance it all effectively, and I’m still figuring that out.

So, if you find that my postings are more intermittant, you understand why. Ultimately, when looking at the big picture of events going on, they are steps in a positive direction. In the words of Martha Stewart, “It’s a good thing.”

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Neither your content nor your product are Jimmy Buffett – Sharon Burton, customer experience consultant

Your products and your content aren’t that interesting. Make it easy for your audience to take the action you want.

Source: www.sharonburton.com

Today appears to be a day focused on customer experience. Here’s another great article by my friend, Sharon Burton, who shares more on this perspective. Read–now!

–techcommgeekmom

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Anonymity, egos, and corporate content

Corporate content and the processes surrounding it are not about the content creators themselves.

Source: www.scriptorium.com

Alan Pringle of Scriptorium has written an excellent article about writing corporate content. I know that while I don’t write 99% of the corporate content for the sites I work on, I try to make it a priority to point out when it seems to me that content–especially text–doesn’t serve the purpose of the company or group’s objective well. Corporate content is all about them, indeed, and as tech writers, we need to provide a positive rhetoric on behalf of our corporate clients. I truly agree with Alan’s article. 

 

Seriously, read this!

–techcommgeekmom

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Microsoft to acquire Minecraft for $2.5bn

Tech giant Microsoft is to buy Mojang, creators of Minecraft, for $2.5bn, reports the Associated Press.

The phenomenal appeal and success of Minecraft — just check our archives over the last few years!

Source: boingboing.net

This is a huge deal, especially if you know the scope of Minecraft. The thing that will be interesting to me is how Microsoft will keep the game family friendly, and in that same vain, how it will take advantage of how school curriculums are using the game. This is not only a huge gaming opportunity for Microsoft, but also one that can promote its participation in its e-learning/educational departments. Minecraft is not only used to teach kids about creating 3-D worlds, but it teaches teamwork and society building among other skills. I know my son’s school lets the kids play Minecraft quite a bit during their free period, and it’s what has helped my son with his socialization skills. 

 

Let’s see what Microsoft does with that. They’ve certainly acquired a gold mine, that’s for sure! 

–techcommgeekmom

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Content Marketing: How To Plan Your Business Blog Posts For A Year – by @charliesaidthat

Content Marketing: An Introduction Content marketing is the umbrella term for creating and curating relevant and valuable content with the purpose of attracting and retaining customers. Content Marketing has been a massively growing trend in digital marketing over the past two years. A quick look at Google Trends visually highlights the uptake in the term […

Source: charliesaidthat.com

While content marketing has been around for a while, it’s only in the last year that I’ve noticed it. My good friend, Charlie Southwell, is quite experienced with it, and he shares his simple breakdown of the strategy of how to make it work for your company. There’s some great advice in here. Check it out!

–techcommgeekmom

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